(G)roupBDO®

What CSO's are saying is most important for Business Development in 2024. Accelerating early pipeline growth and lead generation is a top-three initiative for 2024. It’s one reason that growing (G) revenue at scale means bridging the gap between lead generation, business development, sales and marketing. You can do it. With us.

-Gartner CSO Review Report for 2024.

The Importance of First Mover Advantage to

Ensure (G) Sales Success

Current and Emerging Trends affecting Business Development and Sales for CSOs in the outsourcing sector

There are many levers a sales leader or organization may pull to gain scale, accelerate revenue, drive cost savings, or augment sales team structures. A viable and proven option is handing over some or all of your sales efforts to outsourced sales professionals such as GroupBDO. The world's leader in Business Development and Sales Outsourcing Solutions specifically to the BPO and Technology industry. Who said we were?

What is Business Development and Sales Outsourcing for BPO and BPS?

BPO Business Development and Sales outsourcing is when a BPO company delegates parts of the BD and sales process to GroupBDO. This should be done when the internal team lacks the time, resources, or expertise to handle all of their sales processes in house. GroupBDO can help increase flexibility and allows sales teams to focus on higher level tactical tasks or strategy. Discover more.

Reasons to outsource Business Development and Sales include:

Lack of expertise and experience in some business development and sales functions (e.g. Lead Generation).
Lack of knowledge of the C-Suite in America. What they think, what they believe in and what they expect.
Lack of knowledge of American culture and values.
Scalability issues.
Cost efficiency (e.g. Account Executives doing cold calling).

Generating Sales Leads for your BPO or BPS

This is the most outsourced sales function.

Database. Since 2018 GroupBDO has partnered with RampedUp for our database and B2B analytics.
Lead Generation Identifying and prequalifying named target companies and real buyer personas according to your UCP (Unique Client Profile).
Outbound lead generation Cold calling and email prospecting.
Business Development to qualify, follow up and nurture leads by email and phone and to discover sales opportunities for your own account executives (AE). Discover more.

Closing or Co-Closing the BPO Sale

Qualified Sales Opportunities (QSO) can be processed by our inside sales teams, depending on the complexity of the solution or service, the target segment, and the related sales process.

Our inside sales teams are outsourcing sales specialists and can present complex BPO inquiries over the phone and web conferencing tools. Account Executives are what you need for high touch, complex B2B sales to larger enterprises where you have multiple decision-makers involved.

Typical reasons and triggers to outsource parts of your sales process include:

1. Entering the lucrative United States marketplace.

2. Drastically changing your sales model.

3. Introducing a new product/service that requires different sales skills.

4. Improving Capability and Cutting Cost

5. Challenging your own sales force (Champion/Challenger Methodology)

6. Increasing your total sales results.

GroupBDO's Teams tend to outperform your own team with:

Proven industry experience in exactly the sales functions required by global BPO companies.
Knowledge of the American corporate culture and the nuances required to be successful in navigating it.
Relationship building skills that are unmatched anywhere and which cannot be duplicated or imitated.

The Critical Business Development Importance of

Q1

The race to 2024 client acquisition and (G) profits has started.

How Much Does Outsourcing Business Development and Sales Cost?

Hiring an outside team like GroupBDO may seem expensive, but you’d have to balance that with the costs of expanding your in-house team to fulfill the functions you’re considering outsourcing. These in-house costs can include:

Insurance and retirement benefits
Commissions and bonuses
Management personnel
Travel and Entertainment
Sales tool stack subscriptions and limits

Let’s say the average salary of a sales rep plus benefits is around $65,000 and the average salary (plus benefits) of sales management personnel is $120,000.

Your added (and fixed) internal sales team costs would look like:

FIXED In-house Costs = ($65,000 x Team Size) + $120,000 + Commissions + Bonuses + Tools

When outsourcing some of your BD and sales functions, you can maintain a smaller team size while dialing up or down your outsourced sales expenses to GroupBDO on an as needed basis.

Typically outsourced sales professionals charge about $4,000 to $10,000 per project, or if you want a dedicated extension of your team, you might be looking at $9,500 to $18,500 per month (or more if you’re enterprise). For roughly the same cost as adding an in-house sales manager to your team, GroupBDO provides a complete end to end business development and sales solution to your company.

How we do it.

Our model: We are compensated by a monthly/quarterly retainer upfront with commission on the back end. Our fee is based on a 12 month revenue target required by client. We start with identifying your monthly budget for business development and sales in the United States.