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(G)roupBDO® 

What we do. Supporting the Business Development and Sales initiatives of global BPO and ITO companies.

Your Growth. Our Expertise. One Partnership

We offer collaborative Enterprise Business Development and Sales Solutions to CCO, Integrated IT+BPO & BPO Pure Plays and Software/Technology companies to develop revenue-generating business development and sales support and lead-generating marketing in the United States. Our knowledge of American markets, combined with strong industry relationships, location, and relevant industry experience helps our clients achieve their international growth objectives. Founded in 2007 and based in Austin, Texas, the city is home to over 6,000 startups and major technology corporations including space technology companies to have earned it the nickname "Silicon Hills". Home to Dell, Apple, Tesla, SpaceX, Terafab and xAI, IBM, Accenture, Amazon and Blue Origin, Cisco, Microsoft, Samsung, Hitachi, NTT Data, Oracle, Facebook, Intel, HP, UiPath, AT&T, Motorola, Google, eBay, PayPal, AMD, Adobe,  Indeed, Cirrus Logic, Rackspace,  Freescale Semiconductor, Emerson, NetApp,Tokyo Electron and  many others. 

 

The GroupBDO Business Case: Real People. The Strategic Value of Experienced Sales Professionals in Closing Complex Deals in the current competitive Outsourcing Enviroment

Executive Summary

In today's competitive B2B landscape, particularly for outsourcing services like Business Process Outsourcing (BPO), Finance & Accounting Outsourcing (FAO), Customer Experience Management (CXM), and related solutions, success hinges on navigating lengthy, multifaceted sales cycles. Experienced salespeople deliver outsized returns by building trust, managing stakeholder complexity, mitigating risks, and accelerating deal closure.

GroupBDO in Austin positions this expertise as its core unique solution: We provide seasoned Business Development Management (BDM) and sales outsourcing tailored for U.S. market expansion of BPO/BPS and technology providers. Our veteran sales professionals turn complex outsourcing pursuits into predictable revenue wins.
 

The Challenges of Complex Sales in Outsourcing

Complex deals—such as outsourcing agreements—involve multiple decision-makers, technical evaluations, ROI justifications, risk assessments, contract negotiations, and long cycles (often 6–18+ months). Buyers demand proven expertise, cultural fit, and clear value amid economic uncertainty.

  • Gartner has described the shift to "the complex sale," characterized by non-linear buying journeys with overlapping paths, stakeholder consensus requirements, and heightened scrutiny. Traditional transactional approaches fail here.

  • McKinsey research highlights that big deals (often 40-60% of revenue potential in B2B) require specialized support, with even modest win-rate improvements (10-20%) driving 4-12% topline growth. Hybrid and experienced-led models boost revenue significantly.

Without experienced guidance, pipelines stall, discounts erode margins, and opportunities are lost to competitors with stronger relationship capital.
 

Proven Value of Experienced Salespeople: Data and Insights from Leading Authorities

Major consultants and research underscore the ROI of veteran sales talent:

  • McKinsey & Company: Top-performing sales organizations prioritize the right hires, capability building, and retention. They note potential 10%+ increases in seller lifetime value through optimized talent strategies. Experienced teams excel at ROI communication, cross-selling, and adapting to buyer preferences in complex environments.

  • Harvard Business Review (HBR): Businesses invest heavily in sales forces (~$800B annually in compensation in the U.S. alone). Studies on salesperson effectiveness show that top performers (often veterans) consistently outperform by owning outcomes, leveraging deep expertise, and mentoring others. Only a minority of reps are "star" closers; experience correlates strongly with consistent results in high-stakes scenarios.

  • B2B Sales Consulting Perspectives (e.g., Chief Outsiders, RAIN Sales Training, Topaz): In complex B2B settings, experienced consultants and reps shorten cycles, improve alignment, and boost conversions. Win rates slip without refined processes led by veterans who coach effectively and handle objections rooted in real-world delivery knowledge.

Quantitative Edge:

  • Experienced reps often achieve higher win rates in enterprise deals due to credibility and pattern recognition.

  • They reduce ramp-up time for new initiatives and minimize costly mistakes in outsourcing RFPs.

  • McKinsey and others link strong sales talent practices directly to revenue acceleration amid uncertainty.

Companies like Salesforce, Cisco, and Google invest heavily in top sales talent, recognizing it as a competitive moat in technology and service-driven markets.
 

GroupBDO’s Unique Solution: Experienced Sales as Your Austin-Based Competitive Advantage

At GroupBDO, LLC (Austin, TX), we specialize in exactly this: delivering U.S. Business Development and Enterprise Sales Outsourcing for BPO, BPS, FAO, CXM, and technology firms. Founded in 2007, our model embeds seasoned professionals who understand the nuances of selling outsourcing—from speaking the language of CFOs and VPs of Operations to navigating compliance, transition risks, and value realization.
 

Why GroupBDO Stands Alone:

  • Proven Expertise: Our team brings decades of combined experience in complex B2B sales, focused on outsourcing and digital transformation. We don’t just generate leads—we close deals by acting as an extension of your organization.

  • Tailored for Complexity: We handle long-cycle pursuits with stakeholder mapping, ROI modeling, objection handling, and contract support that less-experienced teams struggle with.

  • Austin Advantage: Located in a dynamic hub for technology and professional services in 2026 and the future, we provide on-the-ground presence for U.S. market penetration while leveraging deep domain knowledge.

  • Measurable Outcomes: Faster pipeline velocity, higher win rates, reduced customer acquisition costs, and scalable revenue growth—engineered through veteran execution rather than volume tactics.
     

Our approach transforms sales from a cost center into a predictable growth engine, mirroring the strategies advocated by McKinsey, Gartner, and HBR.


Next Steps

Investing in experienced sales talent via GroupBDO delivers clear ROI: accelerated deal velocity, protected margins, and sustainable competitive differentiation in outsourcing markets.

Contact GroupBDO in Austin today to discuss a customized partnership. Let our expert sales professionals become your unique advantage in closing complex, high-value deals.

GroupBDO – Your Growth. Our Expertise. One Partnership.

Our (GTeam

The sustainable growth rate is the rate of growth that a company can expect to see in the long term. Often referred to as (G), the sustainable growth rate can be calculated by multiplying a company's earnings retention rate by its return on equity.
Bill photo in office new.jpg
William Lennon | CSO & Founder

wlennon@groupbdo.com

  • LinkedIn

​Dynamic sales leader and visionary executive with over 25 years of transformative experience in the outsourcing and Accounts Receivable Management (ARM) sectors. As Chief Sales Officer at GroupBDO, Bill drives the company’s strategic direction, innovative marketing initiatives, and long-term vision—positioning the firm as a premier partner for U.S. business development and enterprise sales outsourcing in BPO, BPS, and technology services.

A proven revenue architect, Bill previously served as Director of Revenue Management for Central Freight Lines, Inc., a publicly traded trucking powerhouse based in Waco, Texas. He also held senior business development leadership roles as Sr. Director of Business Development at 9ci, Inc. and Director of Business Development at Aceva Technologies, where he consistently expanded market presence and forged high-value client relationships in complex, competitive landscapes.

An entrepreneur at heart, Bill founded DunnWorth Credit Corporation in 1996, building it into a specialized receivable management firm trusted by global logistics leaders including FedEx, UPS, Lufthansa Cargo, and Air China. He successfully guided the company through rapid growth and strategic exit, selling the business to Investment Business Strategies, Inc. in February 2002.

Bill’s career is defined by a rare combination of strategic foresight, hands-on sales excellence, and an unwavering ability to convert vision into scalable revenue growth. He excels at navigating intricate sales cycles, building elite teams, and delivering results that strengthen market leadership for organizations in the outsourcing and financial services arenas.

Jen Van Buren | VP of Sales

jenny@groupbdo.com 

Dennis Robertson | Sr. Director of Sales 

droberts@groupbdo.com

Tim Hastings | Sr. Database Coordinator

thastings@groupbdo.com 

Debra Lee Smith | VP of Operations 

dleesmith@groupbdo.com  

Franklin Upton | Inside Sales Manager

fupton@groupbdo.com 

Linda Burgess | Inside Sales Manager

lburgess@groupbdo.com 

Frank Weir | Sr. Director of Operations 

fweir@roupbdo.com  

Cathy O'Donnell | Sr. LinkedIn Coordinator 

codennell@groupbdo.com  

Jennifer Dowd |  Client Sales

jdowd@groupbdo.com@groupbdo.com  

Dennis Sherman | Client Sales 

dshermanl@groupbdo.com  

Team
Need more details of how to grow revenue in the United States? Contact us now.

© 2017 by GroupBDO LLC

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305 East Hundland Drive, Austin, TX 78752

Reception | 512.688.1931​​​​​ 

Client Services |  clientservices@groupbdo.com

 

 

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