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The sustainable growth rate is the rate of growth that a company can expect to see in the long term. Often referred to as (G), the sustainable growth rate can be calculated by multiplying a company's earnings retention rate by its return on equity.

About Us | Named as one of the Top Sales BPO
Providers in Austin by Digital.com


We offer collaborative Enterprise Sales & Consulting Solutions to CCO, Integrated IT+BPO & BPO Pure Plays and Software/Technology companies to develop revenue-generating business development and sales support and lead-generating marketing in the United States. Our knowledge of American markets, combined with strong industry relationships, location, and relevant industry experience helps our clients achieve their international growth objectives.
Founded in 2007 and based in Austin, Texas, the city is home to enough large sites of major technology corporations to have earned it the nickname "Silicon Hills". Home to Dell, Apple, Tesla, IBM, Accenture, Amazon, Cisco, Microsoft, Samsung, Hitachi, Oracle, Facebook, Intel, HP, UiPath, AT&T, Motorola, Google, eBay, PayPal, AMD, Adobe,  Indeed, Cirrus Logic, Rackspace,  Freescale Semiconductor, Emerson, NetApp,Tokyo Electron and  many others. As an American company (Texas LLC), GroupBDO is uniquely qualified to support the international expansion of BPO companies. GroupBDO creates value for its clients by accelerating their expansion into U.S. markets, while minimizing their risk and helping them attain higher returns. GroupBDO offers these benefits:
Faster time-to-market, lower costs, and less risk gives your business a competitive advantage that will deliver faster growth and higher profits. Early market entrants gain a first-mover advantage that reaps higher profits. Partnering with GroupBDO helps minimize the risks of international expansion through lower risk and removes the costly mistakes common to international expansion.
Partnering with GroupBDO is less costly than doing it inhouse, and our in-country team frees up your management team's time for other revenue generating activities. 
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Who we are. Supporting the Business Development and Sales initiatives of global BPO and BPS companies.  

 focus and deliver. everyday.

Our Team (G)
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William Lennon | CSO & Founder


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Responsible for U.S. and Global BPO Clients Sales and Strategy including creating and implementing Vision 2026 Strategy  for revenue growth. Ongoing responsibilities also include designing and implementing business development, and client acquisition in North America for BPO Clients. 

Bill serves as the CSO of GroupBDO and is responsible for the company’s strategic development, marketing, and vision. He has more than 25 years of experience in the Outsourcing and Accounts Receivable Management (ARM) industry. Prior to his starting GroupBDO, Bill was the Director of Revenue Management for Central Freight Lines, Inc., a publicly traded trucking company based in Waco, Texas. Bill previously held the position of Sr. Director of Business Development for 9ci, Inc. and Director of Business Development for Aceva Technologies. In 1996 he founded, DunnWorth Credit Corporation, a Receivable Management company that was sold in February 2002 to Investment Business Strategies, Inc. (First Financial Asset Management FFAM-www.1fam.com)


Cielo Legaspi | AVP- Business Development APAC
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Responsible for new client acquisition in the APAC Region. Cielo holds leadership positions in the field of HR and Business Support Operations where she specializes in business development, sales, organizational development, payroll,  recruitment, finance and operational management. Passionate and focused she presently is involved in several industries besides business processing outsourcing (BPO) such as manufacturing, finance, and recruitment manpower as a business/HR consultant in addition to her duties as AVP business development. Cielo is also a licensed certified organization development analyst, a certified payroll professional, and a recipient of the Green Belt Six Sigma certificate. 

Jen Van Buren | Sr. Director of Sales


Dennis Robertson | Sr. Director of Sales 


Debra Lee Smith | Sr. Director of Operations 


Need more details of how to grow revenue in the United States? Contact us now.