• Bain & Company

Sales Database Tools - A Visual Comparison of Popular Vendors


There are lots of vendors today offering huge databases of accurate contact information about companies in every industry. Each provider has different terms, costs, and user interfaces, meaning an apples-to-apples comparison is difficult.

If you're searching for a sales database tool or lead gen database, it can be challenging to know where to even begin. Once you've decided on a few potential vendors, assuming you are able to find the data you need on their websites, how can you compare it?

We've created a helpful chart that provides an at-a-glance comparison of several popular sales leads databases:

Key Takeaways

  • A larger sales database doesn't necessarily mean a better solution. The vendor with the largest database on the list has poor rankings in both accuracy and customer rating.

  • Leads pricing varies dramatically from company to company. Potential buyers must consider what services are included with the cost of each database vendor.

  • Remember to take into account the user interface for each solution. Even if a particular vendor has great data, if their platform is hard to use it might not be worth the investment.


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