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  • Gartner

Coronavirus: Quick Resources for Sales Organizations During a Crisis

As the COVID-19 pandemic continues to evolve rapidly, we recognize companies and their sales organizations are working hard to make the best decisions for their employees and business. With so much information out there, here is a collection of some of the most relevant ideas, advice and suggestions for sales and sales enablement teams during this critical time.Sales Enablement & Readiness Strategies 4 Ways to Support Your Sales Team During a Crisis when there’s a crisis, your sales team needs to know what to prioritize and how to react to customers and prospects. Here are 4 ways you can support them through the situation.Enabling Remote Workers: 5 Thoughts for Sales Readiness with heightened concerns over travel, many businesses are facing the reality of supporting a remote workforce. This blog outlines 5 ideas for sales readiness throughout the ongoing situation.Sales Readiness for Remote Workers This datasheet summarizes how to engage with a remote workforce, including details on how Brainshark’s sales readiness platform keeps client-facing teams connected and on the same page when it comes to on-boarding, continuous training, coaching and more.Sales and Marketing Approach Shifting During a Crisis? Customer Advocates Can Help! This blog from Forrester reveals how you can manage your events, references and client engagement with the help of your most valuable customer advocates.Making the Shift to Online Learning IBM Watson Health’s sales enablement leader, Paul Petroski, shares insightful tips for engaging sales teams with online training and how he thinks of learning as a journey, not an event.Managing an SDR Team Remotely During COVID-19 The Bridge Group shares steps to take over the next 20 days to enable SDRs in a remote work situation.Sales & Marketing Events Making the Most of Remote Meetings and Events with Sales Readiness Technology This blog post outlines how to smoothly transition your in-person sales events (SKO, quarterly business reviews, onsite training, etc.) to remote or virtual meetings with the help of a sales readiness platform.Coronavirus, Trade Shows and Value vs. Venue Matt Heinz shares the benefits of virtual summits – a reality that many companies are facing right now – and poses a challenge to sales and marketing teams: to rethink go-to-market strategies and reinvent how to create, deliver and build on the value of events.Best Practices for Hosting a Digital Event In this post by Zoom, they define ways to conduct meetings and webinars, including tips for how to be an effective host, engage your audience and broaden your reach.Marketing Your Event During COVID-19 This blog covers tactics for event management during a crisis that can apply to all types of sales and marketing professionals that handle meetings and events and are considering contingency plans.Coronavirus Travel Restrictions? Virtual Sales Training Options This post from Sales Readiness Group explores best practices to leverage when you’re faced with switching your in-person training sessions to virtual.Internal Communications/Remote Work Tips With Coronavirus in Mind, Is Your Organization Ready for Remote Work? Gartner shares insights on how to prepare for workplace and employee needs during the ongoing COVID-19 situation. They even include ideas for how to leverage technology and best practices for communication.Coronavirus: How to Handle Your Corporate Communications This Forbes article features crisis communication tips that apply to all types of businesses, such as effective ways to connect with employees, stakeholders and customers.Responding to Coronavirus: A Playbook for Marketing and Communications Forrester’s principal analyst, Julie Ogilvie, put together this blog, which is full of ways to be proactive during a crisis, such as developing flexible response plans and forming a task force.18+ Working from Home Tips: How to Set Up & Thrive with Remote Work Sales Hacker compiled this list of great remote work tips, including ideas for better communication, meetings, work spaces and technology.

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